January 24, 2013
No. 006
The Mainland Affairs Council (MAC) released a promotional video today (Jan. 24)
entitled "Individual Mainland Tourist Visits: Another Step Forward for the Economy".
The video was directed by renowned director Wang Yu-lin upon the request of the
MAC, with the production team traveling to the northern, central, southern and eastern
parts of Taiwan on a route that included public transportation, scenic areas, B&Bs,
temples, and night markets, just so that Taiwan’s diverse customs and charms may
be fully presented. Through natural and fresh filming techniques, the director captured
travel experiences of Mainland tourists and conveyed the individual travel policy
benefits of further economic growth and soft power that touches the heart.
The video begins with the female lead first setting foot in Taiwan at the airport
with freedom and openness of the diverse Taiwan society unfolding before her eyes.
Through in-depth individual tour, she discovers the kindness, warmth, and sincerity
of the Taiwanese people, which she treasures as the most beautiful, touching, and
valuable souvenir of her journey.
The MAC hereby states that, since the opening up of individual Mainland travels
in June 2011, there has been a stable growth in Mainland individual tourists accumulating
to over 220,000 visits as of December 2012. The daily average number of such visitors
in 2012 was 520, demonstrating a sharp increase from that of 162 in 2011. In-depth
travel and diversified consumption by Mainland tourists in Taiwan not only expands
the scope of economic benefit to more industries, but also enables Mainland tourists
to experience more deeply Taiwan's pluralistic, democratic, and free lifestyle.
Starting January 28, the video will be broadcasted by domestic wireless television
stations for about six weeks. It will also be uploaded to the YouTube video-sharing
platform, and be accessible on news websites such as UDN.com, Next Media-Apple Daily,
Chinatimes.com, Libertytimes.com, NOWnews. In addition, the video will be shown
rotationally at major cinemas nationwide for one month, starting on February 1st,
during the government policy promotion time slot.
The MAC's 30-second video "Individual Travel by Mainland Tourists: Another Step
Forward for the Economy" is now released at a time when Mainland individual tourism
to Taiwan is gradually heating up. The MAC hopes to join hands with the public in
marketing Taiwan's beautiful sceneries and promoting Taiwan's economy.
YouTube link: http://youtu.be/Ok_9LsObAqs